Wednesday, 5 August 2015

Instagram Ads is finally here, A Nay or Yay?


Instagram this morning opened up an API that will allow companies schedule advertising campaigns without going through Instagram directly. Facebook, Twitter and Google currently use this method that allows brands buy ads directly from them.

Monday, 3 August 2015

Master Card blew me away with this Priceless Surprise - Watch Video



After watching this I got goose pimples all over. The idea was top-notch, the execution was perfect and the experience will never be forgotten.

Master Card blew me away with this experiential campaign just minutes before this years champions league final in berlin. The champions league is by far Master Card's biggest sponsorship and they used it to create a mind-blowing experience for a fan, which eventually has connected to millions of football fans all over the world.

This is not the 1st priceless surprises master card has pulled off since the idea of a priceless surprise, they have done over 200,000 of these but this particular surprise but this was the most ambitious so far when you look at the time they had just before the final.