Instagram this morning opened up an API that will allow companies schedule advertising campaigns without going through Instagram directly. Facebook, Twitter and Google currently use this method that allows brands buy ads directly from them.
The social app currently boast of 300 million monthly users which make it a money making app if you ask me.
The API is opened to third-party platforms such as Sales force and brand networks, small ad large companies can now run effective mobile display ads on Instagram.
Some industry experts speculated there might be a hole somewhere due to the kind of audience on Instagram. Some say the ad content as to be streamlined to suit the audience on Instagram
Is this a Nay or Yay for you?
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