The Wizardry of UX

 “Do not compromise on the quality and your customers will not negotiate on the price”

- Amit Kalantri

With the advent of technology a lot has been said about user experience. What exactly is UX?

In a layman terms; it’s simply when a consumer is wowed and has their expectation exceeded. We can also say it is the same as what a customer feels but cannot be categorized as User Interface (UI).

UX can be achieved in several areas of digital businesses, either in developing mobile apps, website, hardware, software development, gaming software e.t.c.

Below are some of the reasons we believe it is key:

4 Reasons why User Experience is key

1.     It creates customer loyalty

2.     Customers are satisfied and in turn develop high retention

3.     When customers are satisfied, it is easy to make referrals

4.     Its gives a brand a unique selling proposition in a sea of competition

3 Tips on how to build worthwhile User Experience

1.     Focus Groups: Reach out to a number of customers, get them in a room and ask them questions about what they would like to see in that new line of product. Use there feedbacks to form your decisions

2.     Have a budget for research and development: Most organizations and start up companies do not invest in the financial capacity to engage in R&D and risk poor UX for potential customers

3.     Test, Test and Test: Carry out series of test before you launch that product with a different set of individuals comprising of developers, IT professionals, and prospective users. Have them critique the invention.

What to Look out for when Scoring Software User Experience:

            Cognitive load - The difficulty users face when familiarizing themselves with using the operating system spontaneously and intuitively

            Efficiency - How efficiently key features and services are integrated for ease of operation

            Customization - How many options an operating system provides to allow a user to tailor it to their personal tastes

            User experience friction (UEF) - Described as "the bad stuff - the aspects of a device that can annoy you in a niggling way or in extreme cases, drive you crazy"

Bad UX can hurt a brand for a long time if your UX does not live up to expectation and can cause a major set back for your brand, on the other hand an exciting user experience works magic, giving brand equity, loyal customers and higher return on investment (ROI)