Google Inc announced last Friday announce a 16.3% increase in share price from $468bn last quarter to $634bn this quarter which makes it the second most valuable company behind Apple Inc.
My thoughts on this as an advertiser in the industry. I know well enough that this is a huge milestone for the company but something needs to be fixed as soon as possible, which is mobile advertising. 100,000 android phones are being activated daily and still counting.
Due to increasing rate of smaller smart phone devices ads are smaller and most times do not get value for money because even when a customer clicks on the ads they cannot make purchases right away they sometimes complete the transaction on their desktops though.
Google has worked actively to resolve this issues, like sometimes last year, Google asked employees to work from smartphones 1 day a week to better user experience.
In recent months, Google has introduced new smart phone ad formats for car, mortgage, flights and hotel companies.
For the e-commerce companies mobile is driving conversions, calls and visit to physical stores. But a lot can still be achieved. I also learnt of a buy button now been tested.
Facebook also reached a high record of $266.7bn which means the competition is stiff for Google on Advertising. The dynamics could change in matter of months.
I will definitely keep you guys in the loop as this unfolds.
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